CMO & Marketing
Case Studies
Real marketing case studies from my work as a CMO and growth strategist across SaaS, B2B, e-commerce and consumer brands. Explore the strategy, decisions and measurable results behind GTM, revenue growth, demand generation, brand, content, creator marketing, marketing operations and team leadership.
Building a Live CMO Command Center
Most marketing dashboards are a snapshot someone updates until they stop. I built a live operating system instead, connecting reporting, social, and creative work into one place that stayed current on its own.
Strengthening Funnel Visibility for Global SaaS and Enterprise Accounts
I directed marketing strategy and performance initiatives across global SaaS, B2B, and enterprise accounts, focused on closing the visibility gap between marketing activity and actual funnel performance.
Scaling Client Growth Through a Full-Stack Marketing System
I built a full-stack automation system integrating AI, CRM, and analytics across multiple client verticals.
Building a Marketing Operating System for a Five-Location Brand
No brand documentation, no GTM process, no KPI visibility. Operating across five locations in Portugal and Spain
Scaling a Global Brand to $220K+ MRR From the Ground Up
Over three years, I built both, and helped scale the company to $220K+ in monthly recurring revenue.
Building an Automated Growth Engine for an AI SaaS Brand
I joined this AI-powered SaaS marketing platform during a period of rapid expansion, where demand was outpacing the systems built to support it.
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