I coach leaders, rising leaders, and founders on two things, always: How to grow what you're building, and how to build it in a way that doesn't cost you your life.
I teach the people I work with to run their teams the way I run mine, with real systems that work, straight answers, and enough trust in the room that people grow instead of just execute.
I've built demand engines that took a startup from $2,500 to $50K+ MRR in 90 days, scaled a global brand past 1M from the ground up over three years, and directed marketing strategy across SaaS, DTC,B2B, and enterprise accounts on three continents. I also moved my own life to Portugal because I'd stopped believing exhaustion was proof of ambition. Balance isn't a side note in how I coach, build the right system, and you stop having to choose between doing the work and having a life.
Whether you're already leading at the top, working your way toward a seat, or building something of your own, I'll teach you what I know so you can lead your own team the same way, and build a life (or business) that can actually maintain what you're building.
Coaching
Why I coach
I've spent years building marketing functions from nothing across B2B, SaaS, and D2C, and I've founded four companies, one of which I sold before moving to Portugal. That taught me the same lesson over and over: the leaders who last aren't the ones working hardest, they're the ones building systems and teaching their teams to do the job better.
I've sat in almost every seat, marketing, operations, development, so I know how each one actually works, not just how it looks from outside. I'd rather teach someone to read their own numbers, and then have that same person tell me what they need to change to make things better.
Running a business without real systems is a fast way to burn out, and I learned that the hard way. That's why I moved to Portugal, to build a life that worked for me instead of one I was constantly working for. Coaching, for me, is built around what you actually need to be successful and what a team needs to thrive.
Coaching Options
There are three ways to work with me, all built on the same foundation: real systems, real numbers, and enough honesty to get to through what actually matters.
Executive Coaching
For leaders already in the seat who want their team running with efficiency. We work on freeing up your time, sharpening how you lead, and putting balance back into a life that's been running without it.
This is for you if you're an executive, VP, or founder ready to stop being the bottleneck.
Building systems that free up your time instead of filling it
Sharpening how you lead and develop your own team
Making real, sustainable space for balance in your life
Bringing me in-house to assess team efficiency and marketing systems
Helping your team (or company) understand how their roles work together.
Emerging Leader
For people working toward a bigger role, wherever that seat ends up being. We work on how you show up with authority, spot the opportunities in front of you..
This is for you if you're ready for more responsibility and want to walk into it prepared, not overwhelmed.
Developing executive presence and how you communicate authority
Learning to spot and navigate opportunities before they pass you by
Reading and understanding your KPIs, not just reporting them
Understanding what market and behavioral trends actually mean for your role
Building the confidence that comes from competence, not just title
Founder Coaching
For founders building something of their own from the ground up. We will work on the marketing structure and business foundation, so you're not guessing at your next step.
This is for you if you're early-stage and need the right structure before you can scale anything.
Building your CRM and marketing systems from scratch
Designing funnels that actually convert
Creating playbooks your future team can run without you
Getting creative direction and brand foundation right from the start
Figuring out the next right step when you don't have a team to figure it out for you
How this works
Every engagement starts the same way, a real honest conversation about what's actually going on. From there, I build the structure around what you need instead of dropping you into a fixed program that may or may not fit.
What to expect once we start working together:
A first conversation to figure out what you actually need help with, and whether I'm the right fit for it.
A working structure built around your situation: 1:1 sessions, in-house work with your team, or a mix of both
Regular cadence, typically biweekly, with real accountability between sessions, not just conversation.
Systems and frameworks you keep using long after the engagement ends
Honest check-ins on what's working and what isn't, adjusted as we go instead of locked into a script from day one
I don't run coaching like a course with a fixed curriculum, because I don't believe that there's one fix for all. Instead, I'll build around what the numbers and the real situation are telling me.
You already know if something in here is true for you, whether it's the systems, the balance, or the fact that you're tired of being the bottleneck. That's enough of a reason to reach out and figure out if we are the right fit to work together.