Hello,
I'm Anna Johnson
A Little About ME
I believe the two hardest questions in any business are also the most important ones: who exactly are we selling to, and what makes us different. Get those right, and the GTM plan, the message, the funnel, all of it gets a lot easier.
I've spent 15+ years building marketing functions from the ground up, in SaaS, consumer brands, and places most marketers never touch. I've built demand engines that took a startup from $2,500 to $50K+ MRR in 90 days. I've directed a national billboard campaigns, designed a welcome display that greets travelers at San Diego International Airport, and worked production on a music video that aired nationally on CMT. I've run VIP trade show activations in Las Vegas, including a partnered event at Hakkasan Nightclub, plus marketing events in Nashville, St. Louis, and San Diego.
That range isn't scattered, it's the same skill applied everywhere: understand who you're really talking to, then build the systems that turn that understanding into growth.
I lead the same way I market, with clarity, honesty, and teams that move together instead of departments working around each other. I moved to Portugal for a slower pace and a clearer head, and that same clarity shows up in how I run a team and how I build a brand.
Beyond the résumé…
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I lead with clarity, honesty, and a lot of intuition. I don't micromanage! I build systems that let people do their best work without chaos, and I say what needs saying even when it's uncomfortable. I'd rather tell you the truth than protect your feelings for a week and cost you a quarter.
Above all, I lead like a human, not a title.
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Her Orbit is a small, paid circle for women who lead, and women working toward leading. Having the seat doesn't mean you're actually heard, most of us get there and still get talked over or worked around.
This is a room for the honest version of leadership, not the polished one: eight to twelve women, matched thoughtfully, meeting regularly to talk about what leadership actually costs. You're usually the one everyone else brings their problems to but in here, you get to hand one over for once.
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Integrity: Say the truth, then stand by it.
Compassion: Lead people like they're human beings, not resources.
Clarity: Confusion wastes time and revenue. I'd rather be direct.
Courage: I choose the right thing over the easy thing. Alignment is everything to me.
Authenticity: Who I am in a boardroom or on a keynote stage is who I am in real life, I don't wear a mask. -
Human behavior, people's stories and watching someone step back into who they actually are instead of who the job title told them to be.
A blank page, a clean system, and the space to build something that matters.
And honestly, living in Portugal and finally getting to breathe.
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Respect: No exceptions.
Accountability: Including my own.
Clear communication: Say what you mean.
Freedom: Creativity needs space to work.
Alignment: If the values are off, the work never feels right.
