CMO & Marketing
Case Studies
Real marketing case studies from my work as a CMO and growth strategist across SaaS, B2B, e-commerce and consumer brands. Explore the strategy, decisions and measurable results behind GTM, revenue growth, demand generation, brand, content, creator marketing, marketing operations and team leadership.
Turning VIP Events Into a 15,000+ Email List
I built mine as a lead generation channel instead, treating every VIP activation, from trade show floors to a partnered night at Hakkasan, as a chance to grow a real list, not just a memory.
Building VIP Experiences That Made a Brand Unforgettable
Digital systems can only build so much trust. For this same photographic manufacturing brand, I also built and ran the company's entire real-world events presence, from industry trade show booths to VIP activations that put the brand in front of the right people in person.
Building an Automated Growth Engine for an AI SaaS Brand
I joined this AI-powered SaaS marketing platform during a period of rapid expansion, where demand was outpacing the systems built to support it.
Want to Chat?
Bring This Level of Strategy Into Your Company