Chief Marketing Officer

I know the brand, study what works, and build teams that move as one.

GTM Strategy

Demand Generation

Brand & Positioning

Marketing Operations

Team Leadership

Paid & Organic Growth

GTM Strategy Demand Generation Brand & Positioning Marketing Operations Team Leadership Paid & Organic Growth

How I Build Marketing That Works

I start with the same question every time: who exactly are we selling to, and what makes us different from everyone else chasing them. Get that right, and the rest, the GTM plan, the message, the funnel, gets a lot easier.

From there, I build the systems that hold it together: brand foundations, KPI tracking, demand gen engines, and teams that work with sales instead of around them. I've done this from zero more than once, across SaaS, consumer brands, and industries most marketers never touch.

View Case Studies →

Let’s Connect

If you’d like to discuss a role, collaboration, or opportunity, you can schedule a conversation with me below.

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Who I Am & Why I Lead the Way I Do

MEET ANNA JOHNSON

I've spent 15+ years building marketing functions from nothing, in SaaS, consumer brands, and industries most marketers never touch. Healthcare, tech, international markets, live events, even a national billboard campaign and a music video that aired on CMT. That range isn't a detour from marketing, it's what makes me good at it. I know how to read a brand, find its audience, and build the systems that turn that understanding into growth, no matter what's being sold.

I moved to Portugal chasing a slower pace and a clearer head, and I lead the same way I live: with honesty, direct communication, and no patience for work that doesn't move the needle.

→ More About Me

15+ years leading marketing, growth, and operations across the U.S., Canada, UK, and Europe
20x MRR growth in 90 days, from $2,500 to $50K+
$220K+ MRR built from zero, with doubled lead generation
28% reduction in acquisition cost alongside a 35% lift in lead conversion

CASE STUDIES

CaseStudy

A Growth Strategy Built on Borrowed Trust, Not Paid Reach

The constraints were real: a few hours a week and a modest budget. I built a plan around borrowed, trusted audiences instead of paid reach, and was just as clear about what to skip as what to pursue.

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Reframing an AI Product

The brief wasn't "build a website," it was "make someone believe this is different within ten seconds." I rebuilt the entire narrative around that before writing a single line of code.

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Building a Live CMO Command Center

Most marketing dashboards are a snapshot someone updates until they stop. I built a live operating system instead, connecting reporting, social, and creative work into one place that stayed current on its own.

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Turning VIP Events Into a 15,000+ Email List

I built mine as a lead generation channel instead, treating every VIP activation, from trade show floors to a partnered night at Hakkasan, as a chance to grow a real list, not just a memory.

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Her Orbit

“A small, paid circle for women who lead, and women working towards leading. This is not another networking group.”

01

Having the title doesn't mean being heard.
Many women reach the seat and still get talked over, worked around, ignored. This is a room built for the honest version of leadership, not the polished one.

The Seat

02

Small groups, real conversation.
Eight to twelve women, matched thoughtfully, meeting regularly to talk about what leadership actually costs.

The Circle

03

A place to receive, not just give.
You're the one everyone else comes to. In here, you get to bring the hard thing and let someone else hold it for once.