CMO & Marketing
Case Studies
Real marketing case studies from my work as a CMO and growth strategist across SaaS, B2B, e-commerce and consumer brands. Explore the strategy, decisions and measurable results behind GTM, revenue growth, demand generation, brand, content, creator marketing, marketing operations and team leadership.
Strengthening Funnel Visibility for Global SaaS and Enterprise Accounts
I directed marketing strategy and performance initiatives across global SaaS, B2B, and enterprise accounts, focused on closing the visibility gap between marketing activity and actual funnel performance.
Scaling Client Growth Through a Full-Stack Marketing System
I built a full-stack automation system integrating AI, CRM, and analytics across multiple client verticals.
Building a Marketing Operating System for a Five-Location Brand
No brand documentation, no GTM process, no KPI visibility. Operating across five locations in Portugal and Spain
Scaling a Global Brand to $220K+ MRR From the Ground Up
Over three years, I built both, and helped scale the company to $220K+ in monthly recurring revenue.
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