CMO & Marketing
Case Studies
Real marketing case studies from my work as a CMO and growth strategist across SaaS, B2B, e-commerce and consumer brands. Explore the strategy, decisions and measurable results behind GTM, revenue growth, demand generation, brand, content, creator marketing, marketing operations and team leadership.
Reframing an AI Product
The brief wasn't "build a website," it was "make someone believe this is different within ten seconds." I rebuilt the entire narrative around that before writing a single line of code.
Building a Marketing Operating System for a Five-Location Brand
No brand documentation, no GTM process, no KPI visibility. Operating across five locations in Portugal and Spain
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