Scaling a Global Brand to $220K+ MRR From the Ground Up
Building the Ecommerce Platform and CRM System That Took a Company From Nothing
I joined this global photographic manufacturing brand early, when there was no ecommerce platform and no CRM in place. Over three years, I built both, and helped scale the company to $220K+ in monthly recurring revenue.
$220K+ MRR built from zero
Doubled lead generation
Team led across the US, Canada, and Europe
Goals
Build a functioning ecommerce platform and CRM from scratch
Grow monthly recurring revenue without an established sales team
Introduce data-driven retention tracking where none existed
My Leadership & Role
Ecommerce & Systems
Built and launched the company's entire ecommerce platform and CRM system
Introduced CRM-driven analytics for client lifecycle tracking and retention
Team Leadership
Directed creative, marketing, and web teams across the US, Canada, and Europe
What I Did
1. Built the Ecommerce and CRM Foundation
Selected and implemented the platform and payment systems
Connected CRM data to marketing and retention efforts
2. Directed a Distributed Creative Team
Led creative, marketing, and web functions across three countries
Built shared processes so the team operated as one unit despite the distance
Results & Impact
$220K+ MRR. Scaled from zero.
Doubled lead generation. Across the business.
Built and led a team across three countries. US, Canada, and Europe.
Key Insights
"Systems only work if the team behind them is aligned. I built both at the same time, on purpose."
A CRM is only as good as the retention strategy built around it
Distributed teams need shared systems more than they need shared time zones
