Building an Automated Growth Engine for an AI SaaS Brand

I joined this AI-powered SaaS marketing platform during a period of rapid expansion, where demand was outpacing the systems built to support it. My role was to architect scalable marketing and CRM infrastructure, unify lead flow across teams, and build a demand generation engine that could keep pace with growth.

Within 90 days, monthly recurring revenue grew from $2,500 to $50K+, a 20x increase, while lead conversion improved and acquisition costs dropped.

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20x MRR growth in 90 days, from $2,500 to $50K+

35% increase in lead conversion

28% decrease in acquisition cost

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Goals:

• Build a CRM and automation system that could scale with rapid growth

• Reduce friction between marketing, sales, and onboarding

• Improve lead qualification using clear, human-centered messaging

• Scale affiliate and influencer partnerships without adding headcount

• Create repeatable systems, not one-off campaigns

My Leadership & Role

Systems Architecture & Automation

• Built the entire CRM onboarding system from scratch using GoHighLevel and Make

• Implemented chat widgets, LeadBots, and BrightLocal integration

• Connected marketing, sales, and onboarding into a single automated flow

Demand Generation & Partnerships

• Designed an outreach funnel for affiliate and influencer partnerships, from research to contact to incentivize to formalize

• Directed an AI-driven SEO strategy

• Directed the automation, developer, onboarding, and social media teams

What I Did

1. Built the Automation Backbone

• Mapped every touchpoint from lead to sale to onboarding

• Removed manual bottlenecks and inconsistent messaging

• Automated hand-offs between marketing and sales

2. Built a Lead Qualification System

• Combined AI-powered routing with clear qualification criteria

• Result: sales received warmer, more accurate leads

3. Directed the Affiliate and Influencer Funnel

• Built a five-stage outreach process from research to formal partnership

• Directed the team executing it day to day

Results & Impact

1. 20x MRR growth in 90 days. From $2,500 to $50K+ in monthly recurring revenue.

2. 35% increase in lead conversion. Driven by clearer qualification and messaging.

3. 28% decrease in acquisition cost. Automation reduced manual work and improved targeting.

Key Insights

Growth doesn't come from marketing alone. It comes from systems, sales, and messaging working as one.

• Automation should support the human relationship, not replace it

• The fastest growth happens when marketing and sales share one system, not two

• Demand generation works best when it's built on a real understanding of who you're selling to