Building Visibility Beyond the Screen
A Billboard and an Airport Display, Two Projects That Reached Thousands Without a Media Buy
Not every brand moment happens on a dashboard. These two projects put a message in front of thousands of people at once, on a highway and in an airport, proving that the right image in the right high-traffic location can do the work of an entire campaign.
A guerrilla billboard campaign that sparked local public conversation
A welcome display running on every baggage claim screen at a major U.S. international airport
$0 additional media spend beyond the placements themselves
Goals
Create a visual brand moment that would spark public conversation
Secure a high-traffic physical placement that would give a brand ongoing visibility
What I Did
Billboard: Empowerment Campaign
Designed a guerrilla-style billboard built around bold, unapologetic imagery and messaging
Positioned the campaign on a high-visibility California interstate for maximum reach
Airport Display: A Welcome Message Seen by Millions
Designed the welcome image used on the digital display screens at a major U.S. international airport
The image ran on every baggage claim monitor, giving ongoing, high-frequency visibility to travelers from around the world
Results & Impact
The billboard sparked local public conversation around the brand's message. With no additional media buy.
The airport display gave continuous visibility. To a global, high-volume audience of travelers.
Key Insights
"Sometimes the best media plan is picking the right wall."
A single, well-placed physical asset can outperform an ongoing digital campaign for brand awareness
Physical, real-world visibility signals scale and confidence in a way ads alone don't
